And so a plan was outlined. Starting with a timeline and the first principles, framing it around what was happening with The Dead Daisies and their album Holy Ground. The creative process started with the visuals, the elements of the carnival ground and the characters from the music video. A solid discussion around the assets that had already been created took place and then it was down to look at the game genre that would fit with the band’s music, the video assets and David’s wider vision.

The conclusion was to create a simple game in the FPS genre and Duck Hunt, the popular console game from the 90s. The ravens that featured in the carnival ground would be the target, as the ducks had been in the original and Daisy would be the lead character.