With a game vision in place, the next milestone was developing the lead character Daisy from where the work in Bustle and Flow had taken it. Brainstorms aplenty with David, The Dead Daisies Manager; many sketches, visuals and conceptual ideas were developed. Daisy was the lead and she needed to be all encompassing. She was also to be on the …
With a story idea in place, Creative Works set to work expanding the team with the necessary specialist skills to develop the game mechanic. A core creative team was already in place but they needed a game developer experienced in Unreal Engine – the platform used to create the content for The Dead Daisies music video Bustle and Flow. Creative …
A plan was made: Creative Works was to develop a retro duck hunt style game, using the visual backdrop of The Dead Daisies music video Bustle and Flow – a carnival on fire! The next step was for Creative Works to roll these creative elements into a visual story; the creative narrative for the game. Creative Works usually start its …
The pandemic has forced the entertainment world to move away from live performances for now, but gaming is, and continues to be, a haven of high activity for people of all ages. Taking inspiration from the music and branding of The Dead Daisies, and wanting to delve into a new way of marketing, gaming seemed an obvious choice. The objective …
And so a plan was outlined. Starting with a timeline and the first principles, framing it around what was happening with The Dead Daisies and their album Holy Ground. The creative process started with the visuals, the elements of the carnival ground and the characters from the music video. A solid discussion around the assets that had already been created …
The genesis of the game came from when Creative Works, a London-based Emmy nominated and billboard winning branding and content creation studio, was commissioned by David Edwards of Spitfire Music, to create a live event content package and music videos for one of its acts, rock group The Dead Daisies.